Did you ever wonder what “sustainably produced beef” actually means? According to the World Wildlife Fund, there’s a big difference between cattle ranching where the intact grassland ecosystem is compatible with grazing — such as the Northern Great Plains in the US — and in parts of the world where forests are converted to pasture.

Costco to the rescue! Collaborating with the WWF, ranchers and others, the Northern Great Plains Sustainable Beef Pilot Project — now, there’s a mouthful — is working towards greater transparency so that consumers will know just what they’re eating and understand its environmental impact.

Dare I say the “steaks” are high?

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