Tag Archives: Luxury Brands

What is Luxury Today?

I’ve just finished reading an excellent blog post about the recent hikes in luxury prices, which has gotten me thinking about fashion in general and what’s even relevant anymore.

There’s nothing like a few months of quarantine to make fashion seem entirely superfluous. Where are we going, and who are we going to see anyway?  Layer on the implicit showing off that accompanies an expensive purchase, and it’s even more ridiculous when our thoughts are on slightly bigger issues, such as survival.

Good health: that’s the true luxury. But I digress.

At the same time, though, fashion has long had a role in creating optimism and cheering us up: Note the exuberance of Dior’s New Look after World War II when women couldn’t wait to get back into pretty clothes again. Even if it’s an illusion, it’s comforting to put on an outfit that makes you feel life is returning to normal.

The disconnect for me lies with hugely expensive items.  If nothing else, the pandemic has forced people to think about what matters to us: the health and safety of people we love. Recent features on how celebrities are “coping” with isolation in their multi-million-dollar, multi-thousand-square-foot bunkers have met with ridicule and pushback. Showing off anyone’s net worth seems particularly tasteless these days.

So, I’m wondering: Are you shopping at all? Planning to shop? Clearing out your wardrobe to keep only the stuff you love? Saving up for a special item? Or none of the above?

pink and orange textile

Photo by julie aagaard on Pexels.com