There’s a new chocolate in town and it’s a natural Millennial pink. I learned about this from blogger Sandra Wood, who also offers up an interesting post on the color most likely to land you a job.  (Hint: It’s not pink.)

But, I digress. According to Wikipedia,

Ruby chocolate is a variety of chocolate introduced in 2017 by the Callebaut cocoa company. It’s been in development since 2004, but was only recently unveiled to the public.

The chocolate is made from the “ruby cocoa bean“ (possibly, unfermented cocoa beans, which can be naturally reddish pink), with a taste described as “sweet yet sour”, and having “little to none” of the cocoa flavor traditionally associated with other types of chocolate.

In April 2018, Kit Kat announced the release of the ruby chocolate in the UK — have any of you UK readers tried it yet? — and we can expect to see ruby chocolate soon in the US.

Trend? Or a new staple we never knew we needed?